Is your small business immune to hackers? Do you need a full-time IT staff?
We’re busting small business technology myths this week to prove you can’t believe everything you see or read.
Myth 1: My small business needs a full-time IT person or staff.
Unless you have a large business and a big network of computers, you do not need an in-house IT staff. You’re not going to have enough work for a full-time employee, but you’ll be paying for them full time. Instead, contract with an IT services firm like PNSolutions. We’ll put together a package of services specific to your business and its needs, and you only use us when you need us.
Myth 2: My business is too small for hackers to bother with.
Wrong. Hackers are looking for opportunity – they don’t care how big or small you are. If your computers or network is outdated or insecure, they’re going to find out and exploit your vulnerability. Take steps to secure your computers and the data handled by your business, starting with up-to-date antivirus software, strong passwords, and smart email behavior.
Not sure whether you’re secure? Contact PNSolutions for a security evaluation.
Myth 3: I don’t need to back up my files and data.
Wrong again! No matter how small you are, every small business should have at least one method of backing up its files and data. We recommend you have at least two: A cloud-based solution and a physical backup. When disaster strikes – be it a hacker, weather or fire – you know you have a recent copy of your data so you can get back up and running.
Myth 4: I can’t get custom services and software for my business.
You guessed it – this is a myth, too. While many companies offer set plans for IT services, software, and computer networks, PNSolutions works differently. We take the extra time to evaluate your business and its processes and needs to come up with a custom solution for your business at a price you can afford. Don’t pay more than you have to for services and products you don’t need and won’t use.
Myth 5: If I build a website, customers will come.
The old phrase “build it, and they will come” does not apply to websites. A well-designed website is nothing if there isn’t a marketing plan behind it. That plan should include traditional media – print brochures, business cards, and other materials – as well as newer methods like optimizing your website for search engines, blogging, and social media.
Myth 6: My business needs to be active on all social media.
False. Trying to be active on all social media options spreads your efforts too thin to be effective and wastes your time. Find out where your customers and potential customers are most active, and focus your efforts on one or two forms of social media. Not every business is going to find success on every social media platform. Find out what works for you.