As 2013 draws to a close and we look ahead to 2014, many of us make personal resolutions for the year ahead. But have you thought about making resolutions for your small business for the new year? Here are a few to consider as you move your business into 2014.
Stay Up to Date
The attack by Cryptolocker last fall tells us that malware developers are getting increasingly creative as they develop new viruses. Keep your computers and network up to date to protect yourself from these attacks. Keep your antivirus software up to date, and if you haven’t installed it yet, do it immediately! Make sure you have a firewall installed and enabled, and install software and operating system updates when they’re available. Leaving any of these things out of date opens the door for someone to attack your system and compromise your data. Are you up to date? PNSolutions can help.
Have a Back-Up Plan
Keeping security software up to date is only one way to protect yourself and your business from hackers and malware. The newest viruses out there could slip by antivirus software at first, so make sure you are backing up your data. A system that does it for you automatically – ideally, every day – is the easiest way to store an extra copy of your data. Not sure how to get started? We can help!
We’ve talked about it before, but we’ll say it again: Treat every email and social media post with a huge amount of skepticism. If you don’t recognize the sender, don’t click on the attachment. If you weren’t expecting an attachment from someone you know, call to verify before clicking on a file. It sounds crazy, but something as simple as not opening suspicious email attachments can go a long way to protecting your computer and network from virus attacks. Read more from our blog:
- Protect yourself from email spam
- Protect yourself from phishing scams
- Protect yourself from social media spam
Evaluate Your Passwords
A good password is easy for you to remember but difficult for a hacker to figure out. If you’re using the same password across multiple platforms and websites, change it now! How do you create a strong password? Read our password tips here.
Embrace Social Media
If you’re not already there, make 2014 the year your business jumps into social media. Your target audience is already there – why not join them? Plus, you can do much of your promotional activities on social media without paying a cent.
If you’re not sure where to start, we recommend starting with Facebook. It only takes a few minutes to create a Facebook page for your business, and then you’re ready to find fans and post! What should you post? Here are some ideas:
- News about your business
- Promotions and coupons
- Your blog posts, if you blog
- Events you’re participating in
- Industry trends
- Behind-the-scenes pictures of you, your staff, and your location(s)
Some other social media options to try out:
Learn Something New
Challenge yourself in 2014 to learn something new! It can be anything – a new piece of software, how to use social media, or a skill related to your area of business. Did you know we can train you and your staff? From Microsoft Office applications to popular Google apps, we can run a seminar for your staff to increase their productivity and maximize their time. Contact us today!
What are your resolutions for your small business in 2014? Share them in the comments below!